We’re so excited about our first Local Business Spotlight of 2019! We are featuring our dear friends at Revolution Chiropractic in Marietta, GA. Keep reading to learn about the challenges they’ve faced growing a successful practice in the same town as one of the largest chiropractic schools in the country (lots of competition!) and the lessons they’ve learned along the way.
Q: What is the name of your business and when did you get started?
Revolution Chiropractic was officially founded in January of 2016.
Q: Tell us about your business. What products and/or services do you offer?
We specialize in performance chiropractic care for the whole family. We offer custom chiropractic care plans for the health of your spine and nervous system, to keep you moving well and enjoying your favorite activities. Everyone who comes to see us begins care with a digital nerve scan, biomechanic and functional movement assessment, and posture screening. Based on our findings and your health goals, we put together a custom health plan just for you!
Whether you are in pain, injured or just looking to improve your health; we offer spine and extremity adjustments (knees, hips, shoulders, etc.), pediatric adjustments, prenatal and postpartum care, and medical grade supplementation and nutrition. We also offer advanced soft tissue techniques and therapies including graston, cupping, laser, massage, myofascial release, and prenatal massage.
Our community events at the office are great too! Workshops on core health, essential oils, immune boosting, breath and flow classes, and weekly healthy meal-prep swaps.
Q: How did you get the idea or concept for the business?
Revolution Chiropractic started when Dr. Kristin Steele and Dr. Shannon Good met in Chiropractic School, and graduated in 2011. Dr. Steele worked for Life University Rugby while completing her Masters Degree in Sports Health Science, when she met Dr. Kristopher Headlee (former Life U Rugby Captain). Fast forward a several years and after seeing a need for a chiropractic office that incorporates family and performance care, these three friends decided to help families with their own health revolutions.
Q: Why did you choose your industry/business?
The three doctors of Revolution all have an innate drive toward better health and performance. It has served them well as athletes themselves. That same drive fuels their desire to take care of people and help others strive for better health. Dr. Kris Headlee’s personal experience with chiropractic care that allowed him to continue playing Rugby at an international level is part of what makes him an amazing sports chiropractor. Dr. Shannon Good, although being a former elite gymnast and coach, has always taken care of kids and now is one of 5 certified Pediatric Specialists in the state of Georgia. Dr. Kristin Steele is also a former collegiate swimmer and specializes in taking care of pregnant moms and helping them stay active and healthy.
Q: What was your mission at the outset?
We say that “Your family’s Health Revolution starts here” and that’s been our mission since we started. People deserve custom care that is unique to their body and their health goals, regardless of their age. We are committed to helping people perform, move, function and recover, better, faster, stronger, longer!
Q: Which channel(s) do you feel has been the most beneficial to the growth of your business (Social media, web-presence, word-of-mouth, networking, etc)? Why?
Our business has really grown because of our reputation to take such good care of people. Word-of-mouth, networking, community partnerships with local gyms, and building an online community through Instagram and Facebook for our patients – those have all served us well. For us, it always comes down to relationship building. If a marketing channel includes that, then it has helped and will continue to help our business grow.
Q: What do you feel has been the biggest contributor to the success of your business?
We are certainly not a conventional chiropractic office! You’d be hard pressed to find three specialists under one roof that have the ability to take care of the whole family like we do. Our attention to detail from the start and custom care you receive in our office really separates us from traditional chiropractors. When you become a patient in our office, you become family, and we take care of you like family.
Q: Can you tell us about a client experience that made you think, “This is why I do what I do!”?
We offer family care plans at our office, and it’s not uncommon that they just start with one person. After that one person comes in, then they bring their spouse, and then kids, and then their parents…. Our largest family care plan is a 10 person care plan! Multi-generational, everyone coming in for different reasons, but still using chiropractic care on a regular basis to stay moving and healthy – that’s why we do what we do!
Q: Do you have a favorite quote, book, or blog that has inspired you as you have grown your business?
That’s a tough one, because we are always soaking up all the business and personal growth knowledge we can. Right after we started Revolution, all 3 of us attended the Tony Robbins UPL conference and that was definitely a launching point for us.
Q: What was the most valuable lesson you learned in your first year (or first few years) of business?
It’s very easy to get mired down in administrative work that is not time sensitive nor an income producing activity. You need to set boundaries in your schedule for prime-time activities (working to generate revenue), prep time activities (administrative, management, and training time), and also play time (personal and family time). The difficult part is to stick to the schedule that you set for yourself. If you don’t respect your own boundaries, your prep time activities will very easily begin to take away large chunks of time from prime time and/or play time. Your time is your most valuable resource – don’t steal it from yourself, and don’t let others steal it from you. It’s the one thing that once it’s lost, can never be replaced.
Q: What has been the biggest obstacle you have faced while starting and growing your business?
Differentiating ourselves, and then effectively marketing that fact, in a very competitive market. If you aren’t familiar with Marietta, it is home to the largest chiropractic schools in the country. There’s almost one chiropractor on every corner!
Q: What words of wisdom or advice would you offer to someone starting their own business?
A couple things:
You may have the greatest product or service in the world, but it won’t matter if nobody knows who you are, how to find you, and how what you have to offer will benefit them. Don’t underestimate how important marketing is to a new business. I can’t emphasize that last sentence enough.
Next, there’s going to be a lot of people trying to sell you stuff that you don’t need right away – in your early weeks and months, always ask yourself if any new product or service is a need or a want; is it critical to the operation of your business? Controlling your overhead is critical, especially early on. Don’t take on debt to get started and don’t sign up for monthly services that aren’t necessary to run your business.
60 Whitlock Place, Suite A
Marietta, GA 30064