Local Business Spotlight: Henrickson Law Group

We are very excited to be featuring our friends Suzanne Henrickson and Kelly Moore of Henrickson Law Group this month!  Suzanne is an experienced attorney specializing in Family Law, Divorce, Custody, as well as Wills and Estate Planning.  After almost 20 years practicing law in Georgia, Suzanne set out on her own to build a practice serving Cobb and Paulding.

Attorney Suzanne Henrickson

Q: What is the name of your business and when did you get started?

Henrickson Law Group, LLC is the name of the business and I have been practicing law for 20 years, 17 of which have been in Georgia.  My entire career has been litigation focused.  For the first ten years, I was a prosecutor for the U.S. Department of Justice, Immigration and Naturalization Services and then a staff attorney for the Honorable Jerry W. Baxter (now retired) of the Fulton County Superior Court bench, managing his civil litigation docket.  Working for Judge Baxter was a fantastic experience.  I learned the Georgia Civil Practice Act (essentially the civil litigation Bible for the state of Georgia) while being exposed to a wide range of civil and criminal proceedings, including a products liability action filed on behalf of a paraplegic child against Ford Motor Company due to a defect in Ford’s rear seat safety latch and a death penalty murder trial.  For the last 10 years, I have focused on family law matters including uncontested divorces, contested divorces, legitimation/paternity actions, step-parent and relative adoptions, name changes, contempt actions, and modification cases.  I also enjoy consulting with clients in need of estate planning documents, including their Last Will & Testament, Healthcare Power of Attorney with or without an Advance Directive, Financial Power of Attorney, and sometimes the modification of their real property deeds to further their estate planning needs. I also assist clients to probate the estate of a departed loved one.  Occasionally, I will represent clients in their civil litigation matters, but prefer the personal involvement and strategy required in their family and estate law matters.

Q: Tell us about your business.  What products and/or services do you offer?

Henrickson Law Group, LLC is a specialty law firm dedicated to helping those in need of any litigation or non-litigation service related to family law or estate law (not elder law).  These are two, specific areas of the law that dove-tail.  They are also areas of the law that are unique and handled very differently than any other civil litigation.  Under the canopy of family law falls divorce, pre and post-nuptial agreements, legitimation and paternity, modification and contempt actions, adoptions, name-changes, and grandparent/relative custody and visitation actions.  Under the canopy of estate law falls the drafting of estate planning documents and the probate of a loved one’s estate whether they have a Will or not.  The first step when confronted with one of these issues is to call us to determine whether we can help, and if not, what to do next.

Paulding County Office

Q: How did you get the idea or concept for the business? 

Interestingly, the business brought itself to me.  During my career, I have worked as a federal and Georgia state employee, for corporate offices, and a large and then medium-sized law firm.  While working as a litigation associate at the last of the law firms I worked for, I started getting business referred to me.  One satisfied client at a time, I created a book of business.  It then became apparent to me that I could work for myself and provide a better quality of experience for my clients and myself if I started my own firm.  That was 10 years ago and I haven’t looked back.  There is something very satisfying about being able to conduct business one’s own way.

Q: Why did you choose your industry/business? 

Honestly, I chose to go to law school because my older brother went to law school.  Good ol’ sibling competition.

Q: What was your mission at the outset? 

When I graduated from law school, I was determined to be an immigration law attorney because immigration law covered all three main categories of law:  business, family and criminal.   Fast forward a few years, have an intervening marriage proposal, relocation from Miami, where I was an INS attorney, to Atlanta, and a marriage (then divorce) and the career path changed due to employment opportunities in Atlanta to that which it is today.

Legal Assistant Kelly Moore

Q: Which channel(s) do you feel has been the most beneficial to the growth of your business (Social media, web-presence, word-of-mouth, networking, etc)?  Why?

By far, the method by which my business has grown has been word-of-mouth, predominately resulting from former clients whom have been serviced professionally and with compassion, colleagues who know that I perform quality representation and courthouse staff in front of whom I have tried a multitude of cases.

Q: What do you feel has been the biggest contributor to the success of your business? 

Having a work ethic and taking the time to talk to people.

Q: Can you tell us about a client experience that made you think, “This is why I do what I do!”?

A recent experience that comes to mine pertains to a 10-year-old girl who has lived with her grandmother since she was about 6 months old.  The mother of this child is, unfortunately, a drug addict, and the father, who has been absent in the child’s life has sought to remove the child from her grandmother’s loving home so that he can receive social benefits.  I have been hired by the grandmother to represent her in the adoption of her granddaughter so that this child cannot be used as a financial pawn by her biological parents in the future.

Q: Do you have a favorite quote, book, or blog that has inspired you as you have grown your business? 

When I am in need of inspiration or encouragement, I turn to Farnoosh Torabi’s podcast “So Money” and select an interview she conducts with an entrepreneur.  It’s fascinating to hear how so many success stories derive from perceived failures earlier in one’s career or from putting into action ideas of how to make something that exists, better.

Marietta Office

Q: What was the most valuable lesson you learned in your first year (or first few years) of business?

Oftentimes, the person who undervalues your services does not make the best client or source of future business.

Q: What has been the biggest obstacle you have faced while starting and growing your business? 

Sadly, the lack of support by some colleagues due to a perceived negative impact on their business.  Fortunately, the ill intentions of some have been greatly outweighed by other colleagues who have been a wonderful support.

Q: What words of wisdom or advice would you offer to someone starting their own business? 

Set client expectations appropriately and then meet them.  If you fulfill your promises and perform the task for which you’ve been hired, your good work will be rewarded with client referrals.  There are fantastic perks to being one’s boss provided you don’t forget that the client is the one that provides you that opportunity.

 

Marietta Office
600 Kennesaw Ave. NW
Suite 500
Marietta, GA 30060
678-640-4586
Acworth Office
2487 Cedarcrest Rd
Suite 221
Acworth, GA 30101
678-640-4586

Local Business Spotlight: Revolution Chiropractic

We’re so excited about our first Local Business Spotlight of 2019!  We are featuring our dear friends at Revolution Chiropractic in Marietta, GA.  Keep reading to learn about the challenges they’ve faced growing a successful practice in the same town as one of the largest chiropractic schools in the country (lots of competition!) and the lessons they’ve learned along the way.

Q: What is the name of your business and when did you get started? 

Revolution Chiropractic was officially founded in January of 2016.

Q: Tell us about your business.  What products and/or services do you offer? 

We specialize in performance chiropractic care for the whole family.  We offer custom chiropractic care plans for the health of your spine and nervous system, to keep you moving well and enjoying your favorite activities.  Everyone who comes to see us begins care with a digital nerve scan, biomechanic and functional movement assessment, and posture screening. Based on our findings and your health goals, we put together a custom health plan just for you!

Whether you are in pain, injured or just looking to improve your health; we offer spine and extremity adjustments (knees, hips, shoulders, etc.), pediatric adjustments, prenatal and postpartum care, and medical grade supplementation and nutrition.  We also offer advanced soft tissue techniques and therapies including graston, cupping, laser, massage, myofascial release, and prenatal massage.

Our community events at the office are great too! Workshops on core health, essential oils, immune boosting, breath and flow classes, and weekly healthy meal-prep swaps.

Q: How did you get the idea or concept for the business? 

Revolution Chiropractic started when Dr. Kristin Steele and Dr. Shannon Good met in Chiropractic School, and graduated in 2011. Dr. Steele worked for Life University Rugby while completing  her Masters Degree in Sports Health Science, when she met Dr. Kristopher Headlee (former Life U Rugby Captain). Fast forward a several years and after seeing a need for a chiropractic office that incorporates family and performance care, these three friends decided to help families with their own health revolutions.

Q: Why did you choose your industry/business? 

The three doctors of Revolution all have an innate drive toward better health and performance. It has served them well as athletes themselves. That same drive fuels their desire to take care of people and help others strive for better health. Dr. Kris Headlee’s personal experience with chiropractic care that allowed him to continue playing Rugby at an international level is part of what makes him an amazing sports chiropractor.  Dr. Shannon Good, although being a former elite gymnast and coach, has always taken care of kids and now is one of 5 certified Pediatric Specialists in the state of Georgia. Dr. Kristin Steele is also a former collegiate swimmer and specializes in taking care of pregnant moms and helping them stay active and healthy.

Q: What was your mission at the outset? 

We say that “Your family’s Health Revolution starts here” and that’s been our mission since we started. People deserve custom care that is unique to their body and their health goals, regardless of their age.  We are committed to helping people perform, move, function and recover, better, faster, stronger, longer!

Q: Which channel(s) do you feel has been the most beneficial to the growth of your business (Social media, web-presence, word-of-mouth, networking, etc)?  Why?

Our business has really grown because of our reputation to take such good care of people. Word-of-mouth, networking, community partnerships with local gyms, and building an online community through Instagram and Facebook for our patients – those have all served us well. For us, it always comes down to relationship building. If a marketing channel includes that, then it has helped and will continue to help our business grow.

Q: What do you feel has been the biggest contributor to the success of your business? 

We are certainly not a conventional chiropractic office! You’d be hard pressed to find three specialists under one roof that have the ability to take care of the whole family like we do. Our attention to detail from the start and custom care you receive in our office really separates us from traditional chiropractors. When you become a patient in our office, you become family, and we take care of you like family.

Q: Can you tell us about a client experience that made you think, “This is why I do what I do!”?

We offer family care plans at our office, and it’s not uncommon that they just start with one person. After that one person comes in, then they bring their spouse, and then kids, and then their parents…. Our largest family care plan is a 10 person care plan! Multi-generational, everyone coming in for different reasons, but still using chiropractic care on a regular basis to stay moving and healthy – that’s why we do what we do!

Q: Do you have a favorite quote, book, or blog that has inspired you as you have grown your business? 

That’s a tough one, because we are always soaking up all the business and personal growth knowledge we can. Right after we started Revolution, all 3 of us attended the Tony Robbins UPL conference and that was definitely a launching point for us.

Q: What was the most valuable lesson you learned in your first year (or first few years) of business? 

It’s very easy to get mired down in administrative work that is not time sensitive nor an income producing activity.  You need to set boundaries in your schedule for prime-time activities (working to generate revenue), prep time activities (administrative, management, and training time), and also play time (personal and family time).  The difficult part is to stick to the schedule that you set for yourself. If you don’t respect your own boundaries, your prep time activities will very easily begin to take away large chunks of time from prime time and/or play time.  Your time is your most valuable resource – don’t steal it from yourself, and don’t let others steal it from you. It’s the one thing that once it’s lost, can never be replaced.

Q: What has been the biggest obstacle you have faced while starting and growing your business? 

Differentiating ourselves, and then effectively marketing that fact, in a very competitive market. If you aren’t familiar with Marietta, it is home to the largest chiropractic schools in the country. There’s almost one chiropractor on every corner!

Q: What words of wisdom or advice would you offer to someone starting their own business? 

A couple things:

You may have the greatest product or service in the world, but it won’t matter if nobody knows who you are, how to find you, and how what you have to offer will benefit them.  Don’t underestimate how important marketing is to a new business. I can’t emphasize that last sentence enough.

Next, there’s going to be a lot of people trying to sell you stuff that you don’t need right away – in your early weeks and months, always ask yourself if any new product or service is a need or a want; is it critical to the operation of your business?  Controlling your overhead is critical, especially early on. Don’t take on debt to get started and don’t sign up for monthly services that aren’t necessary to run your business.

Revolution Chiropractic
60 Whitlock Place, Suite A
Marietta, GA 30064
678-956-1598

Local Business Spotlight: The Weikum Group

It’s time for our next Local Business Spotlight and this time we are excited to be featuring our friend Ken Weikum of The Weikum Group.  Ken has worked in the insurance industry for more than a decade and used his many years of experience to build a business that makes insurance simple and accessible for his clients.  Keep reading to learn about his experience starting and growing his business.  ​

Q: What is the name of your business and when did you get started?

My name is Kenneth Weikum and I am the principal agent of The Weikum Group.  Before opening the agency, I spent 10 years handling claims from auto adjusting, subrogation, and catastrophic property adjustment.  I volunteered to go in after catastrophes, to deal with the tears, to face their fears with them, and to deliver on the promise that they have been paying into.  Yet, as an adjuster, you can only do so much, and it only comes to pass if the worst happens. 

Therefore, I opened The Weikum Group to be in the business of helping people.  As an Agent, I can insure that each one of my clients has the right policy and is matched with the right company.  That way my clients do not have to worry if the policy they bought online is going to cover them or not.

Q: Tell us about your business. What products and/or services do you offer?

The Weikum Group is an Independent Insurance Agency with a laser focus to “Make Insurance Simple” and to place the “right customer with the right company.”  We have appointments with a wide range of insurance carriers, giving us the options to accomplish just that. We can offer our customers coverage for auto, home, life, umbrella, and business insurance.

 

Q: How did you get the idea or concept for the business?

Insurance is not a tangible product and what it covers is often a mystery to most people.  Most Insurance companies are not advertising how their product is different, just that is better than their competitors and its cheap.  With so much mystery behind a product, having an agent is almost a no-brainer.  Then the question is, do you want an advisor who can only advise you with one solution, or with a toolbox of solutions?

I wanted to create an agency where my clients knew what products they were purchasing, what their policy covers, and to know that their policy was tailored to their needs.

Q: Why did you choose your industry/business?

This one is always a funny one.  Nobody goes to school to become an Insurance Agent.  Like many in my field, we fell into it and fell in love with it.  We would spend weeks out in the field, but we were changing people’s lives!

Q: What was your mission at the outset?

Our motto has always been to “To make Insurance Simple.”  Insurance policies are contracts and read like them too; similar to those terms and service agreements that everyone agrees to but has no idea what they mean.

Imagine having the option to call someone each time you came across a terms and service, and we gave you the abbreviated version and could educate you on what you were agreeing to.  That is what having an Agent is all about!  Just like you have an accountant, CPA, or lawyer to advise you, insurance agents can be your partner to build coverages that are right for you.

Q: Which channel(s) do you feel has been the most beneficial to the growth of your business (Social media, web-presence, word-of-mouth, networking, etc)? Why?

I fundamentally believe that people like to do business with those whom they know and trust.  In fact, trust is half the equation when it comes to services like The Weikum Group, Levesque and Associates, or Active Financial.  That is why we do not cold call or buy lists.  We aim to make valuable relationships with other professionals, meet the customer when and how they want to purchase insurance, and then follow up with yearly reviews to make sure we are upholding our end of the bargain.

Q: What do you feel has been the biggest contributor to the success of your business?

I firmly believe that the only real currency in the world is relationships.  I would not be where I am at today if it was not due to the generosity, mentorship, or contribution of hundreds of people.

We are in the same building as Levesque and Associates, and it wasn’t on accident!  I had known Conrad for years, and it was happen stance that he reached out and wanted to help.  During coffee we found out that we had a very similar dream and decided to team up add even more value to our clients.

Q: Can you tell us about a client experience that made you think, “This is why I do what I do!”?

I am blessed to be able to have that feeling almost every day!  About 80% of our clients walk away better covered and spending less money for that policy.  That is a real impact on peoples lives!  Even if we can price match and add coverage, once people understand what they are being protected against, it is a no-brainer.

Q: Do you have a favorite quote, book, or blog that has inspired you as you have grown your business?

“How you do anything…Is how you do EVERYTHING…”

It means that the little details matter.  It means who we are after 9-5 will reflect who we are during 9-5.

Q: What has been the biggest obstacle you have faced while starting and growing your business?

I often remember being resentful when management would take action and it wouldn’t make sense to my role.  I would often talk about ways I would do it better or how that idea was silly.  Now that I am a business owner…everything I do or don’t do comes down to me.  Yet, what is equally gratifying, and terrifying are those moments when it all comes together!

Q: What words of wisdom or advice would you offer to someone starting their own business?

Surround yourself with good people who want to see you succeed.  Know WHY you are doing what you are doing.  Take the leap and keep flapping!

Starting a business is tough as nails and nobody is going to do it for you, yet if you know why you are doing it, surround yourself with good people, and work your tail off, only good things will come!

Contact:
Ken Weikum
The Weikum Group
678-665-0508
ken@theweikumgroup.com